From the First Snap Trap to the First-Ever WIFI-Enabled Product Line, Victor Makes History

Lititz, PA – May 8, 2018Victor®, the world leader in rodent control, is celebrating 120 years as a recognized innovator and industry leading brand under Woodstream Corp. Rooted in Lititz, Pa., Victor became a household name in 1898 with their iconic wood-based wire snap trap, the first in the industry. Now in 2018, they’re celebrating this milestone anniversary by continuing to change the landscape of rodent control with the first-of-its-kind Victor Smart-Kill™ Electronic Product Line.

“At Victor, we wrote the book on rodent control,” said Boris Bajlovic, Vice President of Marketing for Victor brand. “From the start, over 120 years ago, our team of experts has been committed to developing solutions that cater to the current challenges facing our consumers. Most recently, we heard from customers that the most nagging notion in rodent control was unnecessary trap checks. We listened and got to work on developing the industry’s first-ever WIFI-enabled product line.”

Launched in stores and online in January 2018, Victor’s Smart-Kill Electronic Product Line features the latest innovation in at-home and mobile app technology, offering users a seamless, No-Touch, No-See™ easy disposal solution to mice and rat problems. Incorporating advanced smart circuit technology, this product line has introduced a new wave of remote connectivity, revolutionizing the pest control industry in their first five months on the market. Once set, users need only download Victor’s Smart-Kill app to monitor traps from anywhere in the world. When a catch is made, homeowners receive a real-time notification directly to their smartphone, eliminating redundant check-ups in dark crawl spaces or small, dusty attics. With 37 percent of Americans having had a rodent problem in their home in the past year, Victor’s Smart-Kill technology serves the growing demand for an immediate and effective defense solution.

Predating popular at-home inventions, including the vacuum cleaner and air conditioning, Victor’s cutting-edge developments in its 120-year history demonstrates the company’s commitment to evolving innovation. In fact, Victor was selling rat traps more than ten years before the plague hit San Francisco and even pioneered the first all-metal “Quick-Set” trap 15 years before Frank Sinatra, Dean Martin and the rest of the “Rat Pack” took over the Las Vegas casino scene in 1960.

In less than six months on the market, Victor’s WiFi enabled electronic mouse and rat traps are exceeding the mark in consumer satisfaction and pushing industry boundaries. “We couldn’t be more thrilled about people’s responses. With a simple 1-2-3 set-up, users can maintain peace of mind, as they’re keeping their homes clean, protected and pest-free,” continued Bajlovic.

Victor’s Smart-Kill Electronic Product Line will be on display at this year’s National Hardware Show in Las Vegas (booth #11217). To view the full suite of Victor products, visit

About Victor

Victor is a recognized world leader in rodent control and one of the leading brands within the portfolio of pest control products from global manufacturer Woodstream Corp. A trusted brand for 120 years, Victor revolutionized rodent control in 1898 with the invention of the spring-based Victor mouse trap. Today, the brand has produced more than one billion of the iconic mouse traps and now offers the broadest line of rodent control products on the market including traps, repellents and poison.

About Woodstream

Woodstream, headquartered in Lititz, Pennsylvania, is a global manufacturer and marketer of a broad portfolio of branded pest control and lawn & garden products, under brands such as Victor®, Terro®, Perky-Pet®, Havahart®, Safer®, Sweeney’s® and Mosquito Magnet®, among others. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom, and other international markets.


Shannon Ross


Visit Our
Canadian Store